Stock profiles.
Plain-English breakdowns of the biggest names in the market — what they do, whether they pay a dividend, how risky they are, and what actually moves them.
The Magnificent 7
Apple designs and sells the iPhone, Mac, iPad and Apple Watch, and runs a fast-growing Services business — the App Store, iCloud, Apple Music and more — that wraps its hardware in recurring, high-margin revenue..
Microsoft sells Windows and the Microsoft 365 / Office suite, runs the Azure cloud platform, and owns LinkedIn and Xbox.
Alphabet is the parent of Google.
Amazon runs the largest online retail marketplace in the West, but its profits are driven disproportionately by Amazon Web Services (AWS), the leading cloud platform.
Nvidia designs the graphics processors (GPUs) that power both gaming and, far more importantly for its valuation, the data-center accelerators at the heart of the AI boom.
Meta owns Facebook, Instagram, WhatsApp and Messenger, and earns almost all of its money from advertising against that enormous user base.
Tesla designs and builds electric vehicles — the Model 3, Y, S, X and Cybertruck — and also sells energy storage and solar products.
More companies
Johnson & Johnson is a diversified healthcare company spanning innovative pharmaceuticals and medical technology (devices).
JPMorgan Chase is the largest US bank by assets, spanning consumer and community banking, corporate and investment banking, commercial banking, and asset and wealth management.
Visa runs one of the world’s largest electronic-payments networks, connecting banks, merchants and cardholders.
Walmart is the largest retailer in the world by revenue, running discount superstores, Sam’s Club warehouses and a fast-growing e-commerce and advertising business.
Exxon Mobil is one of the largest integrated oil and gas companies in the world, operating across the full chain: exploration and production (upstream), refining (downstream), and chemicals.
More companies coming. Every profile is educational, not investment advice.
Insider activity, last 90 days
901 companies with at least one open-market insider purchase, or two open-market trades, on SEC Form 4 filings in the last 90 days. The first 48 are ordered by insider-activity score; the rest are listed A–Z.