Valvoline Inc (VVV) insider trading

Recent insider transactions reported to the SEC on Form 4 — directors and officers buying or selling their own company’s stock. Sourced directly from public SEC filings, latest filed Oct 2, 2026.

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Filings shown
41
Open-market buys
4
Open-market sells
5
Buys, 10b5-1 box not checked
4 of 4

Counts cover the 41 most recent Form 4 filings Tradune holds for VVV (filed Jan 23 – Oct 2, 2026); the score below covers only the trailing 90 days (1 buy, 1 sell). No completed check of VVV's Form 4 list on SEC EDGAR is on record yet; the latest VVV filing Tradune holds was filed Oct 2, 2026. This is not guaranteed to be the complete record — see VVV's full Form 4 filing history on SEC EDGAR.

Open-market activity, last 90 days

Purchases (Form 4 code P) and sales (code S) on the 11 filings Tradune holds for VVV filed Jul 24 – Oct 2, 2026. Grants, exercises, tax withholding and the other Form 4 transaction codes are left out.

1 open-market sale by Rule 10b5-1 checkbox

On filings with the 10b5-1 box checked
0 sales· 0 sh
checkbox disclosed
On filings with the box not checked
1 sale· 3,700 sh
not proof that no plan exists
Not comparable
0 sales· 0 sh
filed before Apr 1, 2023, or no checkbox value in the filing data

Counts are Form 4 lines as filed. The checkbox is one per filing, so every sale on a filing with the box checked is counted there even if only some of its transactions were under a plan; it records what the filer disclosed, and the three categories are not a judgement about why a sale was made.

Open-market purchases and sales by insider
Insider Buys Sells Shares bought Shares sold Value
Julie Marie O'DanielChief Legal Officer 0 1 — 3,700 −$125,115
Jordan M. DennyChief Accounting Officer 1 0 1,506 — +$49,999

Value = shares × the price reported on each Form 4 (+ purchases, − sales); every open-market line in this window disclosed a price.

Insider-activity score
39/ 100
Net insider sales
1 distinct buyer1 buy · 1 sell txofficer buying

Summarises ~90 days of public SEC Form 4 activity — more distinct buyers, officer involvement and net buying score higher. A description of filing activity, not a rating or buy signal. How this score is computed →

How to read this: an open-market purchase (Form 4 code P) is a buy at the market price with the insider’s own money, as opposed to a grant, award or option exercise; an open-market sale is code S. When two or more distinct insiders report open-market purchases in the same 90-day window, this site labels that a cluster — a definition, not a forecast; see insider cluster buying. “Held after” is Form 4 Table I column 5; “Change” = shares ÷ holdings before the trade (held after − shares for an acquisition, held after + shares for a disposition).

Insider Buying at VVV

Insiders reported 4 open-market purchases of VVV between Jan 23, 2026 and Oct 2, 2026, across 4 distinct buyers. The most recent purchase was reported by Jordan M. Denny (Chief Accounting Officer) on Aug 12, 2026. Grants, option exercises, and tax-withholding transactions are excluded from these counts.

Recent Form 4 filings

Source: SEC EDGAR Form 4 · transaction codes explained

Lori Ann Flees President & CEO · filed Oct 2, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 31 $30.78 — — Oct 1, 2026
Lori Ann Flees President & CEO · filed Sep 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 36 $27.06 — — Sep 17, 2026
Lori Ann Flees President & CEO · filed Sep 4, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 30 $31.69 — — Sep 3, 2026
Adam C. Worsham SVP, Chief Franchising Officer · filed Sep 3, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 788 $31.83 8,550 −8.4% Sep 2, 2026
Option exercise 2,573 — 9,338 +38% Sep 2, 2026
Option exercise Restricted Stock Units 2,573 — — — Sep 2, 2026

† change in this filer’s own reported holding line (Form 4 Table I, col. 5), not of total company ownership; small prior holdings produce large percentages, so under 100 shares the prior holding is shown instead.

Julie Marie O'Daniel Chief Legal Officer · filed Aug 24, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market sale 10b5-1 box not checked 3,700 $33.82 14,279 −21% Aug 21, 2026

“10b5-1 box checked” = the filer checked the Form 4 box stating that a transaction on the filing was made under a plan intended to satisfy Rule 10b5-1(c); “10b5-1 box not checked” = the box was left blank, which does not prove that no plan exists. The box applies to Form 4s filed from April 1, 2023; older filings, and boxes we could not read, carry no tag. What the 10b5-1 box means.

Lori Ann Flees President & CEO · filed Aug 21, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 28 $33.81 — — Aug 20, 2026
Jordan M. Denny Chief Accounting Officer · filed Aug 14, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market purchase 10b5-1 box not checked 1,506 $33.20 4,121 +58% Aug 12, 2026
Lori Ann Flees President & CEO · filed Aug 7, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 27 $35.62 — — Aug 6, 2026
Lori Ann Flees President & CEO · filed Jul 24, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 25 $38.31 — — Jul 23, 2026
Scott Mezvinsky Director · filed Jul 24, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award FY 2026 Restricted Stock Units 1,810 — — — Jul 22, 2026
Katherine Irene Fogertey Director · filed Jul 24, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award FY 2026 Restricted Stock Units 1,810 — — — Jul 22, 2026
Lori Ann Flees President & CEO · filed Jul 10, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 25 $37.98 — — Jul 9, 2026
Lori Ann Flees President & CEO · filed Jun 26, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 24 $39.72 — — Jun 25, 2026
Jonathan L. Caldwell Chief People Officer · filed Jun 26, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market sale 10b5-1 box checked 2,851 $40.00 20,918 −12% Jun 25, 2026
Lori Ann Flees President & CEO · filed Jun 12, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 25 $37.81 — — Jun 11, 2026
J. Kevin Willis Chief Financial Officer · filed Jun 3, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 3,876 $33.94 36,601 +12% Jun 2, 2026
Option exercise FY 2025 Restricted Stock Units 3,876 — — — Jun 2, 2026
Tax withholding 1,768 $33.94 34,833 −4.8% Jun 2, 2026
Lori Ann Flees President & CEO · filed May 29, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 28 $34.18 — — May 28, 2026
Jennifer Lynn Slater Director · filed May 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market purchase 10b5-1 box not checked 1,000 $32.53 1,000 — May 15, 2026
Lori Ann Flees President & CEO · filed May 15, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 30 $32.38 — — May 14, 2026
J. Kevin Willis Chief Financial Officer · filed May 15, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market purchase 10b5-1 box not checked 10,000 $31.80 32,725 +44% May 14, 2026
Richard Joseph Freeland Director · filed May 15, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market purchase 10b5-1 box not checked 3,100 $32.37 16,112 +24% May 14, 2026
Lori Ann Flees President & CEO · filed May 1, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 58 $33.23 — — Apr 30, 2026
Lori Ann Flees President & CEO · filed Apr 3, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 29 $33.33 — — Apr 2, 2026
Jordan M. Denny Chief Accounting Officer · filed Apr 2, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise Restricted Stock Units 3,543 — — — Apr 1, 2026
Option exercise 3,543 — 3,810 +1,327% Apr 1, 2026
Tax withholding 1,195 $34.09 2,615 −31% Apr 1, 2026
Lori Ann Flees President & CEO · filed Mar 20, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Grant / award Deferred Stock Units 29 $32.82 — — Mar 19, 2026

Listing the 25 most recent of 41 Form 4 filings held for VVV; the 16 older filings (filed Jan 23 – Mar 6, 2026) are counted above but not listed here — see VVV's full Form 4 filing history on SEC EDGAR.

Insider filings reported around the same time

Other companies whose most recent Form 4 was filed closest to VVV's (Oct 2, 2026).

Frequently asked about VVV insider activity

How many insiders bought VVV stock in these Form 4 filings?

4 distinct insiders at Valvoline Inc reported 4 open-market purchases (Form 4 code P) of VVV shares between Jan 23, 2026 and Oct 2, 2026, the most recent filed by Jordan M. Denny (Chief Accounting Officer) on Aug 12, 2026. Grants, option exercises, and tax-withholding transactions are excluded from these counts.

Who filed the most recent Form 4 for VVV?

The most recent Form 4 on this page was filed by Lori Ann Flees (President & CEO) on Oct 2, 2026, reporting 1 transaction. The original document is linked from the filing list above on SEC EDGAR. Amended filings (Form 4/A) may later revise reported figures.

What was the largest open-market VVV insider purchase shown?

The largest open-market purchase among the filings shown was 10,000 VVV shares at $31.80 (about $318,000) by J. Kevin Willis (Chief Financial Officer) on May 14, 2026. Value is shares × the price reported on the Form 4; its Rule 10b5-1 box is not checked.

Do the recent VVV insider purchases have the Form 4 10b5-1 box checked?

No. All 4 VVV open-market purchases shown were reported with the Rule 10b5-1 box not checked. A blank box records what the filer disclosed; it does not prove that no plan exists. Latest: Jordan M. Denny (Chief Accounting Officer) on Aug 12, 2026, 1,506 shares.

New to Form 4s? The transaction codes, the 90-day window and the 0–100 score are defined on the insider-activity score methodology page.

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This score summarizes SEC Form 4 filing activity over the trailing 90 days. It is descriptive, not predictive — not a rating, recommendation, or investment advice. Data: SEC EDGAR (public domain), as filed; amendments may revise figures. Tradune is not a registered investment adviser.

Data as filed; amended filings (Form 4/A) may revise figures. Sales may occur under prearranged Rule 10b5-1 trading plans.