Hims & Hers Health Inc (HIMS) insider trading
Recent insider transactions reported to the SEC on Form 4 — directors and officers buying or selling their own company’s stock. Sourced directly from public SEC filings, latest filed Oct 2, 2026.
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- Filings shown
- 35
- Open-market buys
- 0
- Open-market sells
- 15
Counts cover the 35 most recent Form 4 filings Tradune holds for HIMS (filed Jul 7 – Oct 2, 2026); the score below covers only the trailing 90 days (0 buys, 12 sells). No completed check of HIMS's Form 4 list on SEC EDGAR is on record yet; the latest HIMS filing Tradune holds was filed Oct 2, 2026. This is not guaranteed to be the complete record — see HIMS's full Form 4 filing history on SEC EDGAR.
Open-market activity, last 90 days
Purchases (Form 4 code P) and sales (code S) on the 33 filings Tradune holds for HIMS filed Aug 14 – Oct 2, 2026. Grants, exercises, tax withholding and the other Form 4 transaction codes are left out.
13 open-market sales by Rule 10b5-1 checkbox
- On filings with the 10b5-1 box checked
- 13 sales· 190,319 sh
- checkbox disclosed
- On filings with the box not checked
- 0 sales· 0 sh
- not proof that no plan exists
- Not comparable
- 0 sales· 0 sh
- filed before Apr 1, 2023, or no checkbox value in the filing data
Counts are Form 4 lines as filed. The checkbox is one per filing, so every sale on a filing with the box checked is counted there even if only some of its transactions were under a plan; it records what the filer disclosed, and the three categories are not a judgement about why a sale was made.
| Insider | Buys | Sells | Shares bought | Shares sold | Value |
|---|---|---|---|---|---|
| Oluyemi OkupeChief Financial Officer | 0 | 6 | — | 113,299 | −$3,644,410 |
| Soleil BoughtonChief Legal Officer | 0 | 4 | — | 38,266 | −$1,064,466 |
| Deborah M. AutorChief Policy Officer | 0 | 1 | — | 16,773 | −$467,128 |
| Michael ChiChief Operating Officer | 0 | 1 | — | 14,027 | −$398,227 |
| Mohamed ElshenawyCTO | 0 | 1 | — | 7,954 | −$225,814 |
Value = shares × the price reported on each Form 4 (+ purchases, − sales); every open-market line in this window disclosed a price.
Summarises ~90 days of public SEC Form 4 activity — more distinct buyers, officer involvement and net buying score higher. A description of filing activity, not a rating or buy signal. How this score is computed →
How to read this: an open-market purchase (Form 4 code P) is a buy at the market price with the insider’s own money, as opposed to a grant, award or option exercise; an open-market sale is code S. When two or more distinct insiders report open-market purchases in the same 90-day window, this site labels that a cluster — a definition, not a forecast; see insider cluster buying. “Held after” is Form 4 Table I column 5; “Change” = shares ÷ holdings before the trade (held after − shares for an acquisition, held after + shares for a disposition).
Insider Buying at HIMS
No open-market insider purchases (Form 4 code P) were reported for HIMS between Jul 7, 2026 and Oct 2, 2026. The filings below may include other transaction types — sales, grants, option exercises, and tax withholding — shown for completeness; they are not open-market purchases.
Recent Form 4 filings
Source: SEC EDGAR Form 4 · transaction codes explained
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 2,000 | $29.70 | 234,527 | −0.8% | Oct 1, 2026 |
† change in this filer’s own reported holding line (Form 4 Table I, col. 5), not of total company ownership; small prior holdings produce large percentages, so under 100 shares the prior holding is shown instead.
“10b5-1 box checked” = the filer checked the Form 4 box stating that a transaction on the filing was made under a plan intended to satisfy Rule 10b5-1(c); “10b5-1 box not checked” = the box was left blank, which does not prove that no plan exists. The box applies to Form 4s filed from April 1, 2023; older filings, and boxes we could not read, carry no tag. What the 10b5-1 box means.
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 3,461 | $29.17 | 300,809 | −1.1% | Sep 30, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 29,277 | $29.95 | 236,527 | −11% | Sep 22, 2026 |
| Option exercise | 14,000 | $5.01 | 265,804 | +5.6% | Sep 22, 2026 |
| Option exercise Stock Option (right to buy) | 14,000 | — | — | — | Sep 22, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 12,313 | $28.82 | 251,804 | −4.7% | Sep 17, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 6,236 | $27.86 | 304,270 | −2.0% | Sep 16, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 7,954 | $28.39 | 185,556 | −4.1% | Sep 15, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 14,027 | $28.39 | 456,660 | −3.0% | Sep 15, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 3,458 | $28.33 | 310,506 | −1.1% | Sep 2, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Other acquisition / disposition | 977,566 | — | 103,406 (indirect) | −90% | Aug 27, 2026 |
| Gift | 463,289 | — | 0 (indirect) | −100% | Aug 25, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 4,938 | $29.99 | 264,117 | −1.8% | Aug 19, 2026 |
| Option exercise Stock Option (right to buy) | 4,938 | — | — | — | Aug 19, 2026 |
| Option exercise | 4,938 | $5.01 | 269,055 | +1.9% | Aug 19, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 25,111 | $27.55 | 313,964 | −7.4% | Aug 19, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 16,773 | $27.85 | 48,961 | −26% | Aug 18, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise Stock Option (right to buy) | 9,388 | — | — | — | Aug 17, 2026 |
| Option exercise | 9,388 | $5.01 | 273,505 | +3.6% | Aug 17, 2026 |
| Open-market sale 10b5-1 box checked | 9,388 | $27.89 | 264,117 | −3.4% | Aug 17, 2026 |
| Option exercise | 71,616 | — | 300,554 | +31% | Aug 14, 2026 |
| Tax withholding | 36,437 | $28.15 | 264,117 | −12% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 22,988 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 11,482 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 18,811 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 18,335 | — | — | — | Aug 14, 2026 |
| Open-market sale 10b5-1 box checked | 55,383 | $35.09 | 228,938 | −19% | Jun 18, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 42,261 | — | 360,575 | +13% | Aug 14, 2026 |
| Tax withholding | 21,500 | $28.15 | 339,075 | −6.0% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 12,223 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 12,099 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 6,182 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 11,757 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 6,623 | — | 26,020 | +34% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 6,623 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 25,927 | — | 208,048 | +14% | Aug 14, 2026 |
| Option exercise | 260 | — | 182,121 | +0.1% | Aug 14, 2026 |
| Tax withholding | 10,201 | $28.15 | 197,847 | −4.9% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 260 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 8,149 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 4,839 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 3,533 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 9,406 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise Restricted Stock Unit | 35,447 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 74,530 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 19,151 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 25,865 | — | — | — | Aug 14, 2026 |
| Option exercise | 154,993 | — | 1,112,036 | +16% | Aug 14, 2026 |
| Tax withholding | 78,859 | $28.15 | 1,033,177 | −7.1% | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 86,265 | — | 518,389 | +20% | Aug 14, 2026 |
| Tax withholding | 47,702 | $28.15 | 470,687 | −9.2% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 16,496 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 16,297 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 19,358 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 10,600 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 23,514 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 32,920 | — | 81,881 | +67% | Aug 14, 2026 |
| Tax withholding | 16,147 | $28.15 | 65,734 | −20% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 32,920 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 778 | — | 229,808 | +0.3% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 778 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 188,285 | — | 289,308 | +186% | Aug 14, 2026 |
| Tax withholding | 95,798 | $28.15 | 193,510 | −33% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 64,771 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 23,514 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 100,000 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 13,685 | — | 20,475 | +202% | Aug 14, 2026 |
| Tax withholding | 6,490 | $28.15 | 13,985 | −32% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 4,066 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 4,345 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 1,394 | — | — | — | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 3,880 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 545 | — | 34,863 | +1.6% | Aug 14, 2026 |
| Option exercise Restricted Stock Unit | 545 | — | — | — | Aug 14, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Grant / award Restricted Stock Unit | 1,200,000 | — | — | — | Aug 12, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Grant / award Restricted Stock Unit | 8,223 | — | — | — | Aug 12, 2026 |
Listing the 25 most recent of 35 Form 4 filings held for HIMS; the 10 older filings (filed Jul 7 – Aug 14, 2026) are counted above but not listed here — see HIMS's full Form 4 filing history on SEC EDGAR.
Insider filings reported around the same time
Other companies whose most recent Form 4 was filed closest to HIMS's (Oct 2, 2026).
Frequently asked about HIMS insider activity
How many insiders bought HIMS stock in these Form 4 filings?
No open-market purchases (Form 4 code P) of HIMS shares were reported by Hims & Hers Health Inc insiders between Jul 7, 2026 and Oct 2, 2026. The 35 filings shown on this page cover other transaction types — sales, grants, option exercises, and tax withholding.
Who filed the most recent Form 4 for HIMS?
The most recent Form 4 on this page was filed by Soleil Boughton (Chief Legal Officer) on Oct 2, 2026, reporting 1 transaction. The original document is linked from the filing list above on SEC EDGAR. Amended filings (Form 4/A) may later revise reported figures.
What was the largest open-market HIMS insider sale shown?
The largest open-market sale among the filings shown was 55,383 HIMS shares at $35.09 (about $1,943,389) by Oluyemi Okupe (Chief Financial Officer) on Jun 18, 2026. Value is shares × the price reported on the Form 4; that Form 4 has the Rule 10b5-1 box checked.
New to Form 4s? The transaction codes, the 90-day window and the 0–100 score are defined on the insider-activity score methodology page.
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Track HIMS insider filings free →This score summarizes SEC Form 4 filing activity over the trailing 90 days. It is descriptive, not predictive — not a rating, recommendation, or investment advice. Data: SEC EDGAR (public domain), as filed; amendments may revise figures. Tradune is not a registered investment adviser.
Data as filed; amended filings (Form 4/A) may revise figures. Sales may occur under prearranged Rule 10b5-1 trading plans.