ServiceNow Inc (NOW) insider trading

Recent insider transactions reported to the SEC on Form 4 — directors and officers buying or selling their own company’s stock. Sourced directly from public SEC filings, latest filed Sep 1, 2026.

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Filings shown
22
Open-market buys
0
Open-market sells
4

Counts cover the 22 most recent Form 4 filings Tradune holds for NOW (filed Aug 11 – Sep 1, 2026). No completed check of NOW's Form 4 list on SEC EDGAR is on record yet; the latest NOW filing Tradune holds was filed Sep 1, 2026. This is not guaranteed to be the complete record — see NOW's full Form 4 filing history on SEC EDGAR.

Open-market activity, last 90 days

Purchases (Form 4 code P) and sales (code S) on the 22 filings Tradune holds for NOW filed Aug 11 – Sep 1, 2026. Grants, exercises, tax withholding and the other Form 4 transaction codes are left out.

4 open-market sales by Rule 10b5-1 checkbox

On filings with the 10b5-1 box checked
0 sales· 0 sh
checkbox disclosed
On filings with the box not checked
0 sales· 0 sh
not proof that no plan exists
Not comparable
4 sales· 14,081 sh
filed before Apr 1, 2023, or no checkbox value in the filing data

Counts are Form 4 lines as filed. The checkbox is one per filing, so every sale on a filing with the box checked is counted there even if only some of its transactions were under a plan; it records what the filer disclosed, and the three categories are not a judgement about why a sale was made.

Open-market purchases and sales by insider
Insider Buys Sells Shares bought Shares sold Value
Paul Edward ChamberlainDirector 0 2 — 4,200 −$554,251
Jacqueline P. CanneyChief People & AI Enblmt. Off. 0 1 — 7,847 −$1,082,886
Paul FippsPresident, Global Customer Ops 0 1 — 2,034 −$300,777

Value = shares × the price reported on each Form 4 (+ purchases, − sales); every open-market line in this window disclosed a price.

Insider-activity score
0/ 100
Net insider sales
0 distinct buyers0 buy · 4 sell tx

Summarises ~90 days of public SEC Form 4 activity — more distinct buyers, officer involvement and net buying score higher. A description of filing activity, not a rating or buy signal. How this score is computed →

How to read this: an open-market purchase (Form 4 code P) is a buy at the market price with the insider’s own money, as opposed to a grant, award or option exercise; an open-market sale is code S. When two or more distinct insiders report open-market purchases in the same 90-day window, this site labels that a cluster — a definition, not a forecast; see insider cluster buying. “Held after” is Form 4 Table I column 5; “Change” = shares ÷ holdings before the trade (held after − shares for an acquisition, held after + shares for a disposition).

Insider Buying at NOW

No open-market insider purchases (Form 4 code P) were reported for NOW in the trailing 90 days. The filings below may include other transaction types — sales, grants, option exercises, and tax withholding — shown for completeness; they are not open-market purchases.

Recent Form 4 filings

Source: SEC EDGAR Form 4 · transaction codes explained

Paul Fipps President, Global Customer Ops · filed Sep 1, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market sale 2,034 $147.87 — — Aug 31, 2026
Jacqueline P. Canney Chief People & AI Enblmt. Off. · filed Sep 1, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market sale 7,847 $138.00 — — Aug 28, 2026
Paul Edward Chamberlain Director · filed Aug 31, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market sale 2,700 $135.50 — — Aug 27, 2026
Danielle Fontaine Principal Accounting Officer · filed Aug 19, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 168 $117.70 — — Aug 17, 2026
Option exercise 485 — — — Aug 17, 2026
Paul Fipps President, Global Customer Ops · filed Aug 19, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 136 $117.70 — — Aug 17, 2026
Option exercise 340 — — — Aug 17, 2026
Tax withholding 120 $117.70 — — Aug 17, 2026
Option exercise 300 — — — Aug 17, 2026
Jacqueline P. Canney Chief People & AI Enblmt. Off. · filed Aug 19, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 970 — — — Aug 17, 2026
Tax withholding 496 $117.70 — — Aug 17, 2026
Gina Mastantuono President and CFO · filed Aug 19, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 858 $117.70 — — Aug 17, 2026
Option exercise 1,595 — — — Aug 17, 2026
William R. McDermott Director & Officer · filed Aug 19, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 4,160 — — — Aug 17, 2026
Tax withholding 2,236 $117.70 — — Aug 17, 2026
Danielle Fontaine Principal Accounting Officer · filed Aug 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 235 — — — Aug 14, 2026
Tax withholding 82 $124.00 — — Aug 14, 2026
Option exercise 740 — — — Aug 14, 2026
Tax withholding 256 $124.00 — — Aug 14, 2026
Hossein Nowbar Pres. & Chief Legal Officer · filed Aug 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 870 $124.00 — — Aug 14, 2026
Option exercise 2,857 — — — Aug 14, 2026
Tax withholding 1,125 $124.00 — — Aug 14, 2026
Option exercise 2,209 — — — Aug 14, 2026
Amit Zavery President, CPO and COO · filed Aug 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 3,135 — — — Aug 14, 2026
Tax withholding 1,686 $124.00 — — Aug 14, 2026
Option exercise 7,180 — — — Aug 14, 2026
Tax withholding 3,860 $124.00 — — Aug 14, 2026
Paul Fipps President, Global Customer Ops · filed Aug 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 940 — — — Aug 14, 2026
Tax withholding 376 $124.00 — — Aug 14, 2026
Option exercise 1,110 — — — Aug 14, 2026
Tax withholding 444 $124.00 — — Aug 14, 2026
Option exercise 5,602 — — — Aug 14, 2026
Tax withholding 2,237 $124.00 — — Aug 14, 2026
Jacqueline P. Canney Chief People & AI Enblmt. Off. · filed Aug 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 1,490 — — — Aug 14, 2026
Tax withholding 761 $124.00 — — Aug 14, 2026
Option exercise 3,566 — — — Aug 14, 2026
Tax withholding 1,821 $124.00 — — Aug 14, 2026
Gina Mastantuono President and CFO · filed Aug 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 2,355 — — — Aug 14, 2026
Tax withholding 1,266 $124.00 — — Aug 14, 2026
Option exercise 5,602 — — — Aug 14, 2026
Tax withholding 3,012 $124.00 — — Aug 14, 2026
William R. McDermott Director & Officer · filed Aug 18, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 6,275 — — — Aug 14, 2026
Tax withholding 3,373 $124.00 — — Aug 14, 2026
Option exercise 8,877 — — — Aug 14, 2026
Tax withholding 4,772 $124.00 — — Aug 14, 2026
Paul Edward Chamberlain Director · filed Aug 17, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Open-market sale 1,500 $125.60 — — Aug 13, 2026
Danielle Fontaine Principal Accounting Officer · filed Aug 11, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 305 — — — Aug 7, 2026
Tax withholding 106 $124.88 — — Aug 7, 2026
Amit Zavery President, CPO and COO · filed Aug 11, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 9,990 — — — Aug 7, 2026
Tax withholding 5,370 $124.88 — — Aug 7, 2026
Paul Fipps President, Global Customer Ops · filed Aug 11, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 1,646 $124.88 — — Aug 7, 2026
Option exercise 910 — — — Aug 7, 2026
Tax withholding 364 $124.88 — — Aug 7, 2026
Option exercise 330 — — — Aug 7, 2026
Tax withholding 132 $124.88 — — Aug 7, 2026
Option exercise 75 — — — Aug 7, 2026
Tax withholding 30 $124.88 — — Aug 7, 2026
Option exercise 4,120 — — — Aug 7, 2026
Jacqueline P. Canney Chief People & AI Enblmt. Off. · filed Aug 11, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 1,343 $124.88 — — Aug 7, 2026
Option exercise 2,630 — — — Aug 7, 2026
Gina Mastantuono President and CFO · filed Aug 11, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Option exercise 3,945 — — — Aug 7, 2026
Tax withholding 2,121 $124.88 — — Aug 7, 2026
William R. McDermott Director & Officer · filed Aug 11, 2026 · SEC ↗
TransactionSharesPriceHeld afterChange†Date
Tax withholding 4,712 $124.88 — — Aug 7, 2026
Option exercise 8,765 — — — Aug 7, 2026

Insider filings reported around the same time

Other companies whose most recent Form 4 was filed closest to NOW's (Sep 1, 2026).

Frequently asked about NOW insider activity

How many insiders bought NOW stock in the last 90 days?

No open-market purchases (Form 4 code P) of NOW shares were reported by ServiceNow Inc insiders in the trailing 90 days. The 22 filings shown on this page cover other transaction types — sales, grants, option exercises, and tax withholding.

Who filed the most recent Form 4 for NOW?

The most recent Form 4 on this page was filed by Jacqueline P. Canney (Chief People & AI Enblmt. Off.) on Sep 1, 2026, reporting 1 transaction. The original document is linked from the filing list above on SEC EDGAR. Amended filings (Form 4/A) may later revise reported figures.

What was the largest open-market NOW insider sale shown?

The largest open-market sale among the filings shown was 7,847 NOW shares at $138.00 (about $1,082,886) by Jacqueline P. Canney (Chief People & AI Enblmt. Off.) on Aug 28, 2026. Value is shares × the price reported on the Form 4; trades may be made under a prearranged Rule 10b5-1 plan.

New to Form 4s? The transaction codes, the 90-day window and the 0–100 score are defined on the insider-activity score methodology page.

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This score summarizes SEC Form 4 filing activity over the trailing 90 days. It is descriptive, not predictive — not a rating, recommendation, or investment advice. Data: SEC EDGAR (public domain), as filed; amendments may revise figures. Tradune is not a registered investment adviser.

Data as filed; amended filings (Form 4/A) may revise figures. Sales may occur under prearranged Rule 10b5-1 trading plans.