Coca-Cola Co (KO) insider trading
Recent insider transactions reported to the SEC on Form 4 — directors and officers buying or selling their own company’s stock. Sourced directly from public SEC filings, latest filed Aug 24, 2026.
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- Filings shown
- 8
- Open-market buys
- 0
- Open-market sells
- 13
Counts cover the 8 most recent Form 4 filings Tradune holds for KO (filed Jun 12 – Aug 24, 2026); the score below covers only the trailing 90 days (0 buys, 12 sells). No completed check of KO's Form 4 list on SEC EDGAR is on record yet; the latest KO filing Tradune holds was filed Aug 24, 2026. This is not guaranteed to be the complete record — see KO's full Form 4 filing history on SEC EDGAR.
Open-market activity, last 90 days
Purchases (Form 4 code P) and sales (code S) on the 7 filings Tradune holds for KO filed Jul 29 – Aug 24, 2026. Grants, exercises, tax withholding and the other Form 4 transaction codes are left out.
12 open-market sales by Rule 10b5-1 checkbox
- On filings with the 10b5-1 box checked
- 4 sales· 602,814 sh
- checkbox disclosed
- On filings with the box not checked
- 8 sales· 379,561 sh
- not proof that no plan exists
- Not comparable
- 0 sales· 0 sh
- filed before Apr 1, 2023, or no checkbox value in the filing data
Counts are Form 4 lines as filed. The checkbox is one per filing, so every sale on a filing with the box checked is counted there even if only some of its transactions were under a plan; it records what the filer disclosed, and the three categories are not a judgement about why a sale was made.
| Insider | Buys | Sells | Shares bought | Shares sold | Value |
|---|---|---|---|---|---|
| Bruno PietracciInsider | 0 | 5 | — | 187,092 | −$16,915,077 |
| James QuinceyChairman | 0 | 2 | — | 527,087 | −$47,468,615 |
| Luisa OrtegaInsider | 0 | 2 | — | 55,755 | −$4,827,894 |
| John MurphyPresident and CFO | 0 | 1 | — | 152,483 | −$13,313,580 |
| Nancy QuanExecutive Vice President | 0 | 1 | — | 50,000 | −$4,519,260 |
| Sanket RayInsider | 0 | 1 | — | 9,958 | −$861,367 |
Value = shares × the price reported on each Form 4 (+ purchases, − sales); every open-market line in this window disclosed a price.
Summarises ~90 days of public SEC Form 4 activity — more distinct buyers, officer involvement and net buying score higher. A description of filing activity, not a rating or buy signal. How this score is computed →
How to read this: an open-market purchase (Form 4 code P) is a buy at the market price with the insider’s own money, as opposed to a grant, award or option exercise; an open-market sale is code S. When two or more distinct insiders report open-market purchases in the same 90-day window, this site labels that a cluster — a definition, not a forecast; see insider cluster buying. “Held after” is Form 4 Table I column 5; “Change” = shares ÷ holdings before the trade (held after − shares for an acquisition, held after + shares for a disposition).
Insider Buying at KO
No open-market insider purchases (Form 4 code P) were reported for KO between Jun 12, 2026 and Aug 24, 2026. The filings below may include other transaction types — sales, grants, option exercises, and tax withholding — shown for completeness; they are not open-market purchases.
Recent Form 4 filings
Source: SEC EDGAR Form 4 · transaction codes explained
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise Employee Stock Option (Right to Buy) | 29,246 | — | — | — | Aug 20, 2026 |
| Option exercise | 40,754 | $60.02 | 40,754 | — | Aug 20, 2026 |
| Open-market sale 10b5-1 box not checked | 40,754 | $90.93 | 0 | −100% | Aug 20, 2026 |
| Option exercise | 29,246 | $60.28 | 29,246 | — | Aug 20, 2026 |
| Open-market sale 10b5-1 box not checked | 29,246 | $90.93 | 0 | −100% | Aug 20, 2026 |
| Option exercise | 41,365 | $61.34 | 41,365 | — | Aug 20, 2026 |
| Open-market sale 10b5-1 box not checked | 41,365 | $90.93 | 0 | −100% | Aug 20, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 41,365 | — | — | — | Aug 20, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 40,754 | — | — | — | Aug 20, 2026 |
† change in this filer’s own reported holding line (Form 4 Table I, col. 5), not of total company ownership; small prior holdings produce large percentages, so under 100 shares the prior holding is shown instead.
“10b5-1 box checked” = the filer checked the Form 4 box stating that a transaction on the filing was made under a plan intended to satisfy Rule 10b5-1(c); “10b5-1 box not checked” = the box was left blank, which does not prove that no plan exists. The box applies to Form 4s filed from April 1, 2023; older filings, and boxes we could not read, carry no tag. What the 10b5-1 box means.
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise Employee Stock Option (Right to Buy) | 50,000 | — | — | — | Aug 19, 2026 |
| Option exercise | 50,000 | $50.44 | 273,330 | +22% | Aug 19, 2026 |
| Open-market sale 10b5-1 box not checked | 50,000 | $90.39 | 223,330 | −18% | Aug 19, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box not checked | 9,958 | $86.50 | 62,105 | −14% | Aug 10, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise Employee Stock Option (Right to Buy) | 7,628 | — | — | — | Aug 6, 2026 |
| Open-market sale 10b5-1 box not checked | 19,772 | $86.67 | 26,209 | −43% | Aug 6, 2026 |
| Option exercise | 7,628 | $48.08 | 33,837 | +29% | Aug 6, 2026 |
| Option exercise | 10,684 | $59.49 | 44,521 | +32% | Aug 6, 2026 |
| Option exercise | 21,848 | $50.44 | 66,369 | +49% | Aug 6, 2026 |
| Open-market sale 10b5-1 box not checked | 35,983 | $86.55 | 30,386 | −54% | Aug 6, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 10,684 | — | — | — | Aug 6, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 21,848 | — | — | — | Aug 6, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 152,483 | $44.48 | 432,400 | +54% | Jul 31, 2026 |
| Open-market sale 10b5-1 box not checked | 152,483 | $87.31 | 279,917 | −35% | Jul 31, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 152,483 | — | — | — | Jul 31, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise Employee Stock Option (Right to Buy) | 145,947 | — | — | — | Jul 29, 2026 |
| Option exercise | 145,947 | $45.44 | 268,780 | +119% | Jul 29, 2026 |
| Open-market sale 10b5-1 box checked | 145,947 | $90.09 | 122,833 | −54% | Jul 29, 2026 |
| Option exercise | 381,140 | $45.44 | 503,973 | +310% | Jul 28, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 381,140 | — | — | — | Jul 28, 2026 |
| Open-market sale 10b5-1 box checked | 381,140 | $90.04 | 122,833 | −76% | Jul 28, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Option exercise | 40,334 | $50.44 | 40,334 | — | Jul 28, 2026 |
| Open-market sale 10b5-1 box checked | 40,334 | $89.69 | 0 | −100% | Jul 28, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 35,393 | — | — | — | Jul 28, 2026 |
| Option exercise Employee Stock Option (Right to Buy) | 40,334 | — | — | — | Jul 28, 2026 |
| Option exercise | 35,393 | $59.49 | 35,393 | — | Jul 28, 2026 |
| Open-market sale 10b5-1 box checked | 35,393 | $89.60 | 0 | −100% | Jul 28, 2026 |
| Transaction | Shares | Price | Held after | Change† | Date |
|---|---|---|---|---|---|
| Open-market sale 10b5-1 box checked | 23,984 | $83.41 | 157,400 | −13% | Jun 10, 2026 |
Insider filings reported around the same time
Other companies whose most recent Form 4 was filed closest to KO's (Aug 24, 2026).
Frequently asked about KO insider activity
How many insiders bought KO stock in these Form 4 filings?
No open-market purchases (Form 4 code P) of KO shares were reported by Coca-Cola Co insiders between Jun 12, 2026 and Aug 24, 2026. The 8 filings shown on this page cover other transaction types — sales, grants, option exercises, and tax withholding.
Who filed the most recent Form 4 for KO?
The most recent Form 4 on this page was filed by Bruno Pietracci (Insider) on Aug 24, 2026, reporting 9 transactions. The original document is linked from the filing list above on SEC EDGAR. Amended filings (Form 4/A) may later revise reported figures.
What was the largest open-market KO insider sale shown?
The largest open-market sale among the filings shown was 381,140 KO shares at $90.04 (about $34,319,637) by James Quincey (Chairman) on Jul 28, 2026. Value is shares × the price reported on the Form 4; that Form 4 has the Rule 10b5-1 box checked.
New to Form 4s? The transaction codes, the 90-day window and the 0–100 score are defined on the insider-activity score methodology page.
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Track KO insider filings free →This score summarizes SEC Form 4 filing activity over the trailing 90 days. It is descriptive, not predictive — not a rating, recommendation, or investment advice. Data: SEC EDGAR (public domain), as filed; amendments may revise figures. Tradune is not a registered investment adviser.
Data as filed; amended filings (Form 4/A) may revise figures. Sales may occur under prearranged Rule 10b5-1 trading plans.