AMZN vs GOOGL
How Amazon.com, Inc. and Alphabet Inc. compare on business model, dividends and risk — the structural picture, in plain English.
| AMZN | GOOGL | |
|---|---|---|
| Sector | Consumer Discretionary | Communication Services |
| Industry | Internet Retail | Internet Content & Information |
| Headquarters | Seattle, Washington, USA | Mountain View, California, USA |
| Founded | 1994 | 1998 |
| Pays a dividend | No | Yes |
| Volatility | Higher than the market | Roughly market-level |
What each company does
Amazon.com, Inc. (AMZN)
Amazon runs the largest online retail marketplace in the West, but its profits are driven disproportionately by Amazon Web Services (AWS), the leading cloud platform. A fast-growing advertising business and the Prime subscription round out the model.
Alphabet Inc. (GOOGL)
Alphabet is the parent of Google. It makes the large majority of its money from advertising across Google Search and YouTube, and also runs Google Cloud, the Android ecosystem and long-shot bets like Waymo self-driving.
From the latest 10-K filings
| Metric | AMZNFY 2025, ended Dec 31, 202510-K filed Feb 6, 2026 | GOOGLFY 2025, ended Dec 31, 202510-K filed Feb 5, 2026 |
|---|---|---|
| Revenue | $716.9B | $402.8B |
| Net income | $77.7B | $132.2B |
| Operating cash flow | $139.5B | $164.7B |
| Source | AMZN 10-K on EDGAR ↗ | GOOGL 10-K on EDGAR ↗ |
Amazon’s fiscal 2025 revenue ($716.9B) was 1.78× Alphabet’s fiscal 2025 revenue ($402.8B). Both fiscal years ended Dec 31, 2025.
As reported to the SEC for each company’s own fiscal year; not a valuation or forecast.
Dividends
GOOGL pays a dividend; AMZN does not.
AMZN: Amazon does not pay a dividend. It reinvests cash into logistics, cloud and new bets rather than returning it to shareholders.
GOOGL: Alphabet began paying a small quarterly dividend in 2024 — a notable shift for a company that had never paid one. The yield is minimal.
Risk & volatility
Historically, GOOGL has been the steadier of the two: AMZN is higher than the market (beta band ~1.1–1.3) while GOOGL is roughly market-level (beta band ~1.0–1.1). These are long-run tendencies, not live figures.
Frequently asked
Does AMZN or GOOGL pay a dividend?
GOOGL pays a dividend; AMZN does not. Yields change with price, so check current figures in the app.
Is AMZN or GOOGL more volatile?
Historically, GOOGL has been the steadier of the two — AMZN is "higher than the market" and GOOGL is "roughly market-level" versus the broad market. These are long-run tendencies, not live figures.
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Comparison is for educational purposes only and is not investment advice or a recommendation to buy or sell AMZN or GOOGL. Company profiles reflect long-term, structural facts; volatility bands are approximate historical tendencies, not live data. Always do your own research.