AAPL vs AMZN
How Apple Inc. and Amazon.com, Inc. compare on business model, dividends and risk — the structural picture, in plain English.
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Discretionary |
| Industry | Consumer Electronics | Internet Retail |
| Headquarters | Cupertino, California, USA | Seattle, Washington, USA |
| Founded | 1976 | 1994 |
| Pays a dividend | Yes | No |
| Volatility | Roughly market-level | Higher than the market |
What each company does
Apple Inc. (AAPL)
Apple designs and sells the iPhone, Mac, iPad and Apple Watch, and runs a fast-growing Services business — the App Store, iCloud, Apple Music and more — that wraps its hardware in recurring, high-margin revenue.
Amazon.com, Inc. (AMZN)
Amazon runs the largest online retail marketplace in the West, but its profits are driven disproportionately by Amazon Web Services (AWS), the leading cloud platform. A fast-growing advertising business and the Prime subscription round out the model.
From the latest 10-K filings
| Metric | AAPLFY 2025, ended Sep 27, 202510-K filed Oct 31, 2025 | AMZNFY 2025, ended Dec 31, 202510-K filed Feb 6, 2026 |
|---|---|---|
| Revenue | $416.2B | $716.9B |
| Net income | $112.0B | $77.7B |
| Operating cash flow | $111.5B | $139.5B |
| Source | AAPL 10-K on EDGAR ↗ | AMZN 10-K on EDGAR ↗ |
Amazon’s fiscal 2025 revenue ($716.9B) was 1.72× Apple’s fiscal 2025 revenue ($416.2B). The fiscal years differ (AAPL’s ended Sep 27, 2025, AMZN’s ended Dec 31, 2025), so the two columns cover different periods.
As reported to the SEC for each company’s own fiscal year; not a valuation or forecast.
Dividends
AAPL pays a dividend; AMZN does not.
AAPL: Pays a modest quarterly dividend and has raised it every year for over a decade. The yield is small — Apple returns far more cash through buybacks than dividends.
AMZN: Amazon does not pay a dividend. It reinvests cash into logistics, cloud and new bets rather than returning it to shareholders.
Risk & volatility
Historically, AAPL has been the steadier of the two: AAPL is roughly market-level (beta band ~1.1–1.3) while AMZN is higher than the market (beta band ~1.1–1.3). These are long-run tendencies, not live figures.
Frequently asked
Does AAPL or AMZN pay a dividend?
AAPL pays a dividend; AMZN does not. Yields change with price, so check current figures in the app.
Is AAPL or AMZN more volatile?
Historically, AAPL has been the steadier of the two — AAPL is "roughly market-level" and AMZN is "higher than the market" versus the broad market. These are long-run tendencies, not live figures.
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Comparison is for educational purposes only and is not investment advice or a recommendation to buy or sell AAPL or AMZN. Company profiles reflect long-term, structural facts; volatility bands are approximate historical tendencies, not live data. Always do your own research.